In the time of FTA, the competition in Thai textile industry is very intense, both locally and internationally. Textile entrepreneurs must improve business strategies to be ready for current situations, new technologies and product advertising to make products well-known both locally and internationally. One way of product public relations in foreign countries is exhibition. Many companies have participated in organizing exhibitions in foreign countries but some have not participated because of some inconvenience. Many people think that exhibition trip is complicated, expensive and inconvenient to cooperate locally and internationally. Today, we have the answers to show you that it is easy, economical and it is not complicated as you think.

To organize Textile and Garment Fairs each you in foreign countries there are many countries that co-organize mane How 50 exhibitions. Each year many countries, such as in Asia and Europe, have cooperated to organize over 50 textile product exhibitions. For example, in Asia, China, Hong Kong and Japan have organized following exhibitions, “Interstoff Asia Spring”, “Intertextile Beijing (Apparel Fabric)”, Cinte Techtextile China” and “Source It”. In Europe, France, Germany and the USA have organized the Heimtextil exhibition, the Textworld exhibil, and other that has not been mentioned. So far, some Thai textile companies have organized their trips to exhibition on their own with more expenses for apace rental, decoration, transportation, coordination, etc. than other companies. But do you know that there are public and non-governmental organizations that can help you to organize more conveniently and faster with over decrese in the budger? Moreover, these organizations aim at promoting Thai textile to have more shares in world market as well as more export value. The Department of Export Promotion in The Ministry of Commerce which is a governmental organization directly takes care of this business and gives 70-80% of expenses to support textile companies participating in exhibitions in foreign countries as well as other services such as providing information about exhibition, supporting coordination in foreign countries, expanding export markets, counseling and helping solve problems. Additionally, there is a non-governmental organization, acting as your representative in coordinating and organizing, called the Thailand Textile Institute which is under the directing of the Ministry of Industry. This organization’s objectives are organizing marketing promotion activities both inside and outside country, coordinating between public organizations and private organizations and between private organizations and private organizations in textile promotion activities.

On January 1, 2004, the Thailand Textile Institute was appointed to be the representative of the Messe Frankfurt Exhibition GmbH in Thailand in order to take care of textile products exhibition. The institute’s responsibilities are providing conveniences and coordinating the process with entrepreneurs who want to participate in exhibitions in foreign countries organized by the Messe Frankfurt Exhibition GmbH. So, it can be seen that there is the non-governmental organization providing services which you can contact for services without charges.

The textile industry development is the responsibility of every relevant organization. Textile industry must be promoted to be accepted and able to compete in world market. The most important thing is that entrepreneurs should open to new things and cooperation to get foreign countries to be aware of Thai textile quality. Exhibition in foreign countries is one of public relations methods which is important to Thai textile producers in getting foreign countries to know new products and creating further trading connections.